23. March 2016 · Comments Off on Tips For Organizing Electronic Files Efficiently · Categories: electronics

Does your desktop display look like mine, as if a folder exploded on it and dumped files all over the screen? If it does, you will know how frustrating it is to be unable to find a file. What makes it even more frustrating is that all the directories you’ve searched through have turned up nothing.

One way of organizing your electronic files is to group them together by type. These can be stored within a single folder. Of course, you’ll have to remember which folder contains what, so be sure to name them appropriately. Organizing your files this way ensures that all your image, word or slide files are kept together and minimizes the time you spend looking for them. Files stored in this manner can be accessed alphabetically or based on when they were last modified.

Creating folders within folders is another way of organizing electronic files to create less clutter. A master folder can contain all files of the same document type. Each sub-folder can, once again, be categorized alphabetically or chronologically based on the date it was created.

It’s easy to let old, unused files languish on your desktop, so make it a point to clear out clutter periodically. Clutter in this case refers to files for which you have no use because the information they contain is obsolete or the matters they deal with have been permanently resolved. As one of the major tips for organizing electronic files, doing so frees up valuable storage space on your computer as well. If you’re not sure about deleting things, a good rule of thumb to follow is that if it’s not been used in 5 years, it’s safe to delete it.

Organizing your files helps you find information quickly and efficiently. It also lets you keep track of the information you have on your system and whether it’s still needed.

18. March 2016 · Comments Off on 3 Helpful Tips When Purchasing Surplus Electronic Components · Categories: electronics

There are times wherein electronic components become obsolete. One of the reasons is that manufacturers probably invented a better design that is more efficient so they decided to stop producing the parts that you are currently looking for. However, you do not have to worry about anything because there are still shops that sell such electronic parts. You just have to search on the net to be able to find the supplier that can provide your needs. Let us discuss some helpful tips that can serve as your guide when purchasing surplus electronic parts so you can get the best deals for the right parts.

1. You have to make a detailed research on these surplus parts. You have to understand that not because it is surplus it does mean to say that it is no good. There are surplus parts that can last for years. You just have to inspect the things that you are buying so as to make sure that you will be able to get the value of what you are paying for. Remember, no matter how desperate you are into getting the part that you need, you still have to examine it closely. You cannot just go ahead and purchase the first part that you see on the internet. You have to look at your options and weigh things carefully to be able to make the right purchases.

2. It needs to have a warranty period. This is will give you the assurance that you can get your money back or have the electronic components replaced just in case it breaks down. There are online shops that offer a warranty period for the items that they are selling on their websites. Some even offer a one year warranty. You just have to clear this out with the person that you are dealing with so as not to have any problems later on. Before you receive the merchandise, you have to make it a point that the warranty issue has been discussed with them so that when something happens to it after a few months, you can get back to them and make the necessary claims.

3. It is important that you research on the credibility of the store that you would want to deal with. How was the experience of their past clients? Were their clients happy with their purchases? Are they really selling genuine parts? These are just some of the things that you have to ask yourself when making your surplus parts purchases. The store needs to have the right credibility in order for you to trust them. This will ensure that all of your purchases will be worth it. I am pretty sure that you do not want your gadget to break down again after it has been repaired, right? So, it would be better if you will spend some time researching on the store’s track record before you make the necessary purchases.

Indeed, buying surplus electronic parts is already a gamble. You do not know how long these parts will last. That is the reason why you need to be wise enough when you make your purchases. You have to make sure that the money that you will be spending for these parts are worth it. So, what are you waiting for? Start researching now so you will be able to find the surplus electronic components that you are looking for.

10. March 2016 · Comments Off on 10 Smart Consumer Electronics Tips for the Home Environment · Categories: electronics · Tags: , ,
  1. Plan for HDTV now – High Definition TV is the new digital standard for 
enhanced picture quality for TV broadcasting. If you’re buying a new TV or video projector, make sure you’ll be able to enjoy the incredible sound and pictures that are part of HDTV.
  2. Wire for everything now – if you are building or remodeling your home, 
wire it with a plan for future needs. While no one can guarantee what the future will look like, CEDIA Professionals make it their business to stay current to offer good advice about technologies that are on the horizon. Best of all they can help you sort out the hype from the reality.
  3. Insist on integrated systems – As you buy new electronic components, 
make sure you shop for equipment that can be hooked up together and operated with one, easy to use control system.
  4. Don’t buy yesterday’s products (often what is in stock) – Many stores 
purchase large orders of all equipment and sell it at discounted rates. Shop with a dealer than only provides you with new equipment and technologies.
  5. Consider integrating lighting control with your home electronics system –
Lighting sets the mood for home theater, entertaining, or just a quiet night at home. You can control your home lighting from the same remote that you use to control your theater or music system.
  6. Think with your wallet, but lead with your head. Quality and long-term 
dependability are the most effective attributes that you can build into a home.
  7. Buy an experience, not a box – Find a dealer that allows you to test drive
the entire system or at least experience the thrill of a high performance system. Few people have the time to research and evaluate all the hardware choices. It’s smarter to focus on the end result and make your choices based upon overall performance and value.
  8. Don’t think you have to put up with hard to use, multiple remote controls –
Easy to use, all-in-one remote controls are available for any system. You can even have them custom programmed so they make perfect sense to you.
  9. Consult a professional – Designing and installing reliable, easy to use 
systems that add real quality to your lifestyle is the goal of CEDIA professionals. Check to see if the company you’re considering has CEDIA Certified Professional Designers and Installers on staff.
  10. Increase your service expectations – Your home electronics system is a
big investment. Automated Solutions professionals will provide you with extensive options, comprehensive designs, complete installation and especially, in-home service for your systems.
01. March 2016 · Comments Off on 15 Tips for Creating a Strong Digital Marketing Strategy around Your TV Commercial · Categories: electronics · Tags: , , ,

1. Create a Landing Page

Create a dedicated landing page frkg-digital-strategy-for-tvor your campaign. This page should be the home base for your television commercial content and offering. It will help interested TV viewers find your site and learn more about your campaign.

2. Optimize It

Make sure the content on that landing page matches how users would look for the content from your TV campaign. Optimize meta elements, include on page content that informs users about your campaign, and encourage prospective customers to learn more about your brand and your offering.

3. Be Mobile Friendly

Make sure mobile users can access and digest content. Mobile is a strong medium for potential customers to access your site, make it easy for them to find and interact with your brand.

4. Earn High Quality Backlinks

Just like you have to market your product or service, you need to market your campaign online too. Earning backlinks from influencers in your space will take that campaign content from “just there” to “everywhere (you want to be)”.

5. Close the Gap Between TV and Digital

With a little planning, you can close the gap between your TV ad and the digital world. Include searchable content in your TV ad like a landing page URL or unique hashtag. This gives prospective customers clear direction on how to find you and interact with your brand.

Keep the Conversation Going on Social

6. Engage

When a user engages with your brand on social, send personalized responses that reflect the voice of your brand. Social is an excellent medium for building relationships with your customers. Use their interest in your TV campaign to bring them into your social circles and use great engagement on social to keep them in your client base. Growing your social audience also gives you a strong community from which you can draw future content strategy ideas.

7. Keep the Conversation Going!

Transfer offline ideas to online conversation. Introduce the idea of the campaign on social media and keep a conversation going around hashtags, your brand, and your campaign theme.

8. Introduce Unique Content

Give social its own flavor. You may have started the campaign in your commercial, but continue that idea on social. Include related content or creative additions to that TV ad in your social posts.

Drive Direct Response with Paid Search, Display, and EmailPaid Search

9. Plan for Full Keyword Coverage

Advertise on your brand and any non-brand terms related to your campaign. Paid search lets you pay for the top spot in the SERPs and capture that valuable traffic you’re driving from your television ad.

10. Connect Ad copy and Landing pages

Coordinate your ad copy and landing pages with your TV campaign. Make sure you’re referencing commercial content in your ad copy and sending users to your dedicated landing page where they can learn more about your television campaign and brand.

11. Don’t Forget about Mobile

Mobile searchers make up a big part of site visits. Figure out their true value (taking conversions, cross-device conversions, and in-store traffic and purchases driven by mobile visitors into account) and bid mobile ads appropriately.

12. Customize Like Crazy

Use display advertising to push out the message in your TV campaign to your most promising prospects. Place a pixel on the dedicated landing page to retarget customers that have already visited your page. Also consider using prospecting to get your ad in front of customers that are in market for your product or closely match your target demographic, even if they haven’t found your site yet.

13. Re-affirm Your Message in Display Creative

Coordinate display creative with your TV ad and send users to that targeted landing page to pull your very best prospects back onto your site.

14. Send it

Include your most engaged customers in your campaign by reaching out to them directly. Send an email with your campaign’s value proposition and how to take advantage of it to your existing customer base to drive strong direct response.

15. Customize and Optimize

Make sure your content is viewable no matter how readers are accessing it. Mobile-friendly emails are a must for getting a great response. Also customize your message to your unique users. Tweak your message or its presentation so it resonates with each unique group of customers’ motivations and interests. Get more bang for spending those big bucks on TV. Use these simple tips to make your television campaign resonate in the digital world.